The crystal business is booming today. Many people are realizing the variety of uses of crystals, it has resulted in a surge in the demand. Crystals are used in a plethora of segments”ranging from fashion to industrial”and have grabbed the attention of investors in an attempt to make the best use of the opportunity.
In this post, we give you some brief information about crystals, why you should sell crystals, and how you can start a business with wholesale crystals (or take your crystal reselling business to another level if you have an existing one).
Without further delay, let's start exploring some basic aspects of crystals like types, structures and properties.
Why Sell Crystals?
There are several reasons for selling healing crystals. It's a business that helps anyone to make money while helping others, particularly if you're dealing in the world of alternative healing.
Let's try to find out the valid reasons to sell wholesale crystals.
1. Growing demand
The demand for crystals has shown constant growth as more and more people are getting attracted to them, according to a Google Trends report on the search term ˜crystal.'
Initially, gemstones like diamonds were in constant demand, but today other types of crystals are also gaining popularity as people have started believing in their healing and metaphysical properties.
Some of the all-time best selling crystals include:
- Rose Quartz
- Clear Quartz
- Green Aventurine
- Smoky Quartz
Source: Google Trends
Over the years, we have seen a rise in the number of professionals like astrologers, numerologists, tarot card readers, and alternative healers who suggest to their customers some type of crystals as a solution to their problems, which has also pushed the demand for crystals.
2. Ease of transportation
Shipping crystals from one part to another is not a big thing and it also wipes out the problem of getting damaged during transit. You should consider this factor as a plus point, as the shipping cost would be substantially low despite the value of crystals.
3. Online selling has become easy
Over the years, due to technological advancements, online selling has never been so easy. It gives you a tremendous opportunity to reach out to customers from every corner of the world.
In addition, people are looking for every need online, mainly due to the pandemic. So, this is the perfect time to start your eCommerce store for crystal wholesaling.
How Do I Start Selling Crystals?
You can sell crystals conventionally by physically setting up a store, or online through your eCommerce store, social media accounts, or many online platforms that support third-party businesses.
You can also have the option of becoming a reseller and selling crystals to distributors and retailers. To become a reseller, you need to become a certified partner of a crystal wholesaler that sources various rocks, crystals, minerals, and gemstones from miners and manufacturers all over the world.
You may also approach offline clients like jewelers, gemstone and antique dealers, diamond buyers and exchangers, people offering alternative healing treatments, astrologers, numerologists, tarot card readers, and manufacturers of crystal water and perfumes.
Let's understand how you can sell crystals using various channels.
- Website: You can build your eCommerce website dedicated to crystal selling. With the help of a digital marketer, you can make it popular and drive traffic interested in crystal buying to your website. You can also learn the basics of digital marketing via many online resources, in the initial stages of your business, in case you cannot afford a digital marketeer.
- Social media: There's huge traffic on social media like Facebook, Instagram, Twitter, YouTube, and LinkedIn. You can build a trustworthy brand to sell your crystals or drive the audience from these channels to your website.
On Facebook, you can sell your crystals through the Facebook Market. Since Facebook has categorically grouped its members based on their likes and affinities, it's easy for anyone to find their target audience in just a few clicks.
Instagram and Facebook can be used with the same tools you create for marketing your crystals.
don't try to sell anything on LinkedIn, but use the platform mainly for connecting with big business houses to build your brand.
On Twitter, you can find individuals related to the crystal business and associate with them for boosting your business.
Use YouTube to launch educational and informative videos about crystals. YouTube is a great source to build up huge online traffic which can be driven to your website for a sale to happen.
- Online selling shops: We are talking about big shops like Amazon, Alibaba Group Holding Ltd., Etsy, eBay, Bonanza, Shopify, etc. which allow merchants from all sectors to sell their products from their platforms. You may register with these online biggies as a merchant to get a space where you can upload your products with pricing and information.
Having an audience that can be counted by the billions, imagine what kind of business you will be doing with only 1% of these audiences getting converted as your customer.
In addition, many online portals help meet the supplier with the buyer, and exporters with importers, when it comes to crystal wholesaling. They are:
For the online ways of crystal wholesale selling, you don't even need to have a physical office”you can operate from the comforts of your home. After scaling to a certain level, you expand your business by setting up a physical office in case you'll need a team of employees to support you in your business.
You may need to set up an online payment system like PayPal for transacting money online securely. Setting up a PayPal account is very easy and the operation speed is very fast.
There are other online payment systems similar to PayPal like Skrill, WePay, 2Checkout, Intuit, or Authorize.net. But PayPal is the most widely used system worldwide.
- Or Sell Crystals Offline (The Traditional Way)
You can explore local or domestic customers who are looking to buy crystals for various reasons. But for offline selling, you'll also need to rely on online sources to get information about these buyers.
Another way is to be a member of the crystal merchants' association in your city or location and attend their meetings to get acquainted with various members who are dealing with selling and buying wholesale crystals.
Pro Tip to Sell Crystals: Dropshipping
Did you know that dropshipping does less for setting up an eCommerce store, but does more for the inventory and order?
Register yourself with an online platform like Shopify or BigCommerce and connect with many dropshipping companies dealing with wholesale crystals. With a minimum investment at the cost of a pizza, you can open your online store and roll your business in no time.
With dropshipping, you only pay the merchant once you receive an order from the customer. Moreover, the customer first pays you and you just need to pay the merchant back after deducting your profit from it.
Let's read further to understand some of the aspects of the crystal wholesale business, which will help you to do business in a better way.
How to Find Crystal Wholesale Suppliers
To find crystal wholesale suppliers, you first need to procure a license for your business. This will enable you to find wholesalers on the global level.
You will have to do extensive background research before finding a perfect match who will offer you a decent wholesale rate to profit in your crystal business.
Nyasha from crystalboss.co, recommends using Google, Facebook, Instagram, and online platforms like Etsy and eBay to search for wholesale suppliers online. With some persistence, it is possible to have contact with some crystal wholesale suppliers
Selling crystals is a profitable business as crystals are gaining popularity. The reason behind this is the growing awareness among people about the various properties and qualities of crystals.
Crystals are used as a fashion statement, in industries, or as a healing tool for a physical and emotional boost.
Anyone can set up a crystal reselling business, and the most convenient way to do that is by setting up an eCommerce store. Dropshipping is one of the new and popular ways to set up most of the digital infrastructure needed for setting up your online business, giving you the freedom to choose over a variety of crystals from different wholesalers and manufacturers.