I wanna give you this little nugget of info for this week: the colour you print your markdown price in can change how cheap it feels. When the new price is shown in red, shoppers read it as “deal/urgent/reward” — and they decide faster.

This isn’t about tricks; it’s about clarity. The faster a shopper can decode “this is a good buy,” the less they hesitate. Red is a learned sale cue (flyers, tags, banners for decades), so use that conditioning to your advantage—especially on clearance where the goal is to free up cash and reinvest in faster movers.

One nuance: if you highlight a single random item in red inside a sea of black prices, you’ll get attention—but you might also create suspicion if the area doesn’t clearly read “clearance.” Fix it by using red for all clearance “Now” prices within the zone/collection so the cue matches the promise.

Execution tweaks that lift conversions: pick a solid, high-contrast red (not pastel), use a weight that’s readable from a few meters on the floor, drop cents on signage when possible, and give shoppers a couple of dollar-point anchors (“Everything on this table is $5 / $10 / $20”). Dollar-points switch the internal question from “Do I need this?” to “Which ones should I pick at this price?”

Need this tailored for SBI (wholesale) vs TRS (retail)? Say the word and I’ll swap tone + CTAs.