What You’ll Build (and Why It Works)

The course gives you a complete roadmap—sourcing, pricing, tech stack, legal setup, operations, and marketing that cuts through the noise. Built on 15+ years in the crystal industry, it’s specific, practical, and designed to help you sell.

• Real sourcing strategies: where to buy, who to trust, what to avoid, and how to build a reliable supply chain.
• Pricing that protects margins: a crystal-specific calculator + simple frameworks so you never guess.
• “Do it right” setup: legal, tax, payments, inventory, photography, listings, and fulfillment workflows.
• Raw marketing that converts: brand, content, live selling, email, and a sales funnel built for crystals.

Real & Raw Marketing: the Edge You’ve Been Missing

Pretty posts don’t equal profit. We teach the unsexy stuff that moves revenue: customer psychology, clear offers, consistent content, and a funnel that turns attention into orders.

• Customer psychology: the emotional drivers behind crystal purchases—and how to speak to them without hype.
• Offer > algorithm: position bundles, kits, and price tiers so every product has a job in your funnel.
• Content that sells: educational posts, visual storytelling, and live sales structure (hooks, demos, closes).
• Own your audience: email + SMS basics so you’re not beholden to platform swings.

No vague “manifest and it will sell.” Clear steps. Measurable outcomes. Repeatable wins.

Sourcing: Buy Smart, Protect Your Reputation

Bad inventory can sink a young brand. We show you how to source confidently and avoid the classic traps.

• Supplier vetting: quality, consistency, MOQs, payment terms, and red flags to walk away from.
• Authenticity & treatment checks: grades, common enhancements, and how to confirm what you’re buying.
• Supply chain design: mix local wholesale, import, and show buys without overextending cash.
• Inventory discipline: buy the right mix, not just pretty pieces—velocity matters.

Pricing: Simple Math, Strong Margins

Pricing too low kills profit; pricing too high stalls sales. The course gives you both the strategy and the tool.

• Crystal Pricing Calculator (included): plug in costs → get margin-safe retail and bundle pricing.
• Tiering & positioning: staples vs. showcase, raw vs. polished, common vs. rare.
• Promo rules that don’t erode margin: when to discount and when to add value instead.

Setup Without the Headaches (Canada & U.S.)

• Legal & tax: structure basics (sole prop, LLC/Corp), sales tax/Nexus, licenses, and clean bookkeeping from day one.
• Tech stack: Shopify vs. Woo vs. Etsy (and when to use each), payments, and beginner-to-pro inventory tracking.
• Operations: receiving, QC, photography, listing templates, fulfillment, and customer service scripts.

Sales Channels You Can Actually Execute

• Online store: SEO basics, product page structure, email flows, and conversion must-haves.
• Live selling: run FB/IG/TikTok Lives with a clear structure (hook → demo → stack → close).
• Markets & shows: booth layout, pricing boards, traffic flow, and fast checkout.
• Wholesale/B2B: line sheets, order minimums, and buyer outreach that isn’t spammy.
• Omnichannel: how to blend channels without drowning in ops.

Included Bonuses (Big Value, Zero Fluff)

• Crystal Pricing Calculator App — your margin guardrail on every SKU.
• 29 Editable eBooks (crystals, chakras, zodiac, tarot, numerology, meditation, Reiki, shadow work, more)
  • Use as lead magnets, customer education, or white-label digital products.
• Custom GPT AI Assistant — on-demand answers, idea prompts, and “how do I…” checks anytime.
• 90-Day Launch Roadmap — week-by-week steps so you actually ship, not just plan.
• Lifetime access + updates — learn at your pace and stay current as the market shifts.

Why Learn From Us

We’ve been in the crystal business since 2002. We’ve scaled, survived market swings, and supplied thousands of shops and sellers. The course distills what works, what doesn’t, and what to do next—without the guesswork.

• 15+ years of real industry experience, not generic “small business” advice.
• End-to-end coverage: model, legal, sourcing, pricing, brand, marketing, ops, scaling.
• Templates, calculators, and scripts so you can execute immediately.

Who This Is For

• New sellers who want a clear plan from first buy to first sale.
• Stuck shops needing better margins, stronger brand, and consistent marketing.
• Scaling sellers ready to add channels, systems, and velocity.
• Market-only or online-only sellers looking to add a second channel the smart way.
• Career-changers who want a responsible, professional setup from day one.

What’s Inside (at a Glance)

• 5 modules • 30+ lessons
• Action steps after every lesson
• Copy-paste templates for listings, emails, policies, and live sales
• Decision frameworks so you stop second-guessing and start moving

Your Next Step

Stop piecing together random tips. Build your crystal business on a real foundation—sourcing you can trust, pricing that protects margin, operations that scale, and marketing that actually moves product.

Get the course & start building →

Includes lifetime access, updates, Crystal Pricing Calculator, 29 editable eBooks, and our custom GPT assistant.